:: Tech-nicSmart – visual identity ::

Tech-nicSmart option one

 

Tech-nicSmart specialise in offering very large format monitors (70” to 82”), digital information displays and the very latest innovations in screen-based equipment for a wide variety of sectors from education to retail. Their rapidly expanding customer base operates within both B2B and B2C markets, so this is one of the key factors I applied to my design rationale.

Both of these options take a lot of visual inspiration from mathematical and scientific reference – one with more subtlety than the other as I think you’ll agree. The first also has a distinctly fun retro-tech look and feel that was inspired by 1950s science fiction and our rapidly burgeoning obsession with science and technology from that time.

At this early stage in development both ideas are visualised as business cards (an ever popular device at any trade show) and how the website could look on a standard desktop. The next stage will be to apply the chosen identity to a suite of business literature, as well as produce a simple, effective and responsive brochureware site. Tech-nicSmart may not deal in small screens, but their customers certainly will.

Based on early feedback, the retro-tech version appears to be the winner, which is great news. It also means that it’ll soon be time for me to brush up on my CSS build skills – wish me luck!

Tech-nicSmart option two

 

:: Dickon Clark Photography – visual identity ::

Dickon Clark Photography

Dickon Clark Photography

After many years in business, surviving two recessions and the increase in local competitors, Dickon Clark decided that it was about time that he had a consistent visual identity across all of his communication channels.

Logos ideas are all based on the most iconic and immediately identifiable photographic tool; the camera, and combined with classic typography (plus one signature style option) – the final logo developed in to a combination of DC’s initials drawn into the shape of a DSLR camera lens – working effectively at a variety of scales and applications.

Dickon already had the photographers favourite black background to his website, so I simply built upon this colour palette, introducing a soft and subtle collection of creams and golds to complement his extensive portfolio of wedding and portrait photography. A gentle damask repeat pattern was introduced to create a slightly more feminine styling appreciated by his main customer base of brides-to-be.

 

Dickon Clark Photography

:: Hill Tribe Silver UK – visual identity ::

Hill Tribe Silver UK stationary

Hill Tribe Silver UK is a small artisan business based in Derbyshire, selling Fair Trade Hill Tribe Silver beads, charms, toggles, clasps and pendants from Thailand.

In Thailand, elephants are an important part of the culture as well as symbolising both power and peace – so when the client advised that one of her best-sellers was a tiny silver elephant charm, it seemed only fitting to centre the design around it.

The colours, fonts and paper stock selected also allude to the spice and warmth of Thai culture, including a subtle spot varnish over the elephant on the front of the business card.

Hill Tribe Silver UK logos

:: Virgin Holidays Worldwide Journeys ::

Virgin Holidays Worldwide Journeys screens

Working from a comprehensive set of wire frames generated by a usability specialist at Bunnyfoot User Experience Consultancy, my responsibility was to create concepts and visual styling for this new site.

Worldwide Journeys is a subset of the Virgin Holidays brand, offering bespoke and pre-arranged high-end tours to destinations all over the world. Consequently, my design rationale was to create a look and feel that would evoke the feeling of a luxurious travel journal.

The site, built by Virgin’s development team, is now live: http://www.virginholidaysjourneys.co.uk/ In a recent survey (http://bit.ly/gD3rte) Virgin Holidays hits top 10 (8th) for first-time for visits; a great base for conversions.

:: Isbank – website redesign ::

Isbank dashboard options

This was a small project via a UX consultancy to create additional design options of the Isbank (Türkiye İş Bankası) dashboard for presentation to the client in Turkey and that momentarily took me back in to interface design for the world of financial services.

Isbank is Turkey’s first public bank and is progressive within that arena. Unfortunately none of my or the other designer’s options were selected and the current site continues to have less intuitive functionality than we hoped to help them implement.

:: Alexa InfluenceFinder ::

Alexa Influence Finder

This was a project via a UX consultancy to update and align the overall branding of InfluenceFinder to that of Alexa (a web information company owned by Amazon). These pages were created to illustrate the required functionality for the developers to work from.

The live table results are much longer than shown in these page designs, but still clearly demonstrate most of the required functionality for this section of the site. This wasn’t always the most interesting project to work on, but it was a useful and necessary exercise for reference and for the developers to refer to.

:: Boudiche Lingerie ::

Boudiche Lingerie option one

These are examples of a website redesign project for Boudiche Lingerie; a luxury underwear retailer with stores in Edinburgh and Glasgow. The stores were elegant, glamorous and sophisticated so I ensured that I carried that styling through into my designs for this site. The site was also designed to increase revenue from digital channels and compete with similair high-end retailers – unfortunately it never launched as the company went into administration.

Boudiche Lingerie option two