:: Virgin Holidays Worldwide Journeys ::

Virgin Holidays Worldwide Journeys screens

Working from a comprehensive set of wire frames generated by a usability specialist at Bunnyfoot User Experience Consultancy, my responsibility was to create concepts and visual styling for this new site.

Worldwide Journeys is a subset of the Virgin Holidays brand, offering bespoke and pre-arranged high-end tours to destinations all over the world. Consequently, my design rationale was to create a look and feel that would evoke the feeling of a luxurious travel journal.

The site, built by Virgin’s development team, is now live: http://www.virginholidaysjourneys.co.uk/ In a recent survey (http://bit.ly/gD3rte) Virgin Holidays hits top 10 (8th) for first-time for visits; a great base for conversions.