:: Mossarti visual identity – latest development ::

Mossarti logo development

There have been several subtle but effective developments in the design of this logo and visual identity for Mossarti. It’s usually the client’s prerogative to like parts from each of the original designs and to request something that is a combination of these. This can sometimes result in a tricky and unhappy compromise, but in this instance I think you’ll agree that the current result is a success. There’s still more to do before a decision is reached, but it’s nearly there!

These are also alternatives that were developed when the potential for expansion in to other business areas was discussed.

Mossarti logo alternatives

:: Tech-nicSmart – visual identity ::

Tech-nicSmart option one

 

Tech-nicSmart specialise in offering very large format monitors (70” to 82”), digital information displays and the very latest innovations in screen-based equipment for a wide variety of sectors from education to retail. Their rapidly expanding customer base operates within both B2B and B2C markets, so this is one of the key factors I applied to my design rationale.

Both of these options take a lot of visual inspiration from mathematical and scientific reference – one with more subtlety than the other as I think you’ll agree. The first also has a distinctly fun retro-tech look and feel that was inspired by 1950s science fiction and our rapidly burgeoning obsession with science and technology from that time.

At this early stage in development both ideas are visualised as business cards (an ever popular device at any trade show) and how the website could look on a standard desktop. The next stage will be to apply the chosen identity to a suite of business literature, as well as produce a simple, effective and responsive brochureware site. Tech-nicSmart may not deal in small screens, but their customers certainly will.

Based on early feedback, the retro-tech version appears to be the winner, which is great news. It also means that it’ll soon be time for me to brush up on my CSS build skills – wish me luck!

Tech-nicSmart option two

 

:: Mossarti – visual identity ::

Mossarti option one

Mossarti is a slightly unusual business name, but one that my client Beverley Moss and I spent a lot of time discussing and debating. What we hope it captures is the spirit of fun and energy that she invests into every one of her handcrafted felt creations – as well as including a more obvious connection to her name, of course.

These crafting skills alongside the love and enthusiasm that Beverley invests into each piece were also the starting point for my idea generation, where I have referenced a variety of textile stitching and fabric effects. The symbolic love heart shape is also everywhere in the space where Beverley works, so after compiling research and mood boards, they kept appearing in many of my initial sketches too! The colour palettes chosen are also designed to reflect her energetic personality.

This project is a work in progress, so watch this space for future updates.

Mossarti option two

Mossarti option three

:: Wiseman DPC – visual identity ::

Wiseman visual identity finals
Several months ago an ex-colleague contacted me for design consultation regarding developing a logo and overall visual identity for her rapidly flourishing business. Louise Wiseman is an independent data protection consultant offering a friendly, approachable and individually tailored advice for SMEs in the East and West Midlands.

After researching Louise’s competitors (KPMG being the largest and most widely recognised), it quickly became apparent that she was offering a unique service and my initial logo ideas drew upon this; illustrating her bespoke approach. The final logo is hand drawn type designed to appear as Louise’s ‘signature’ and alluding to her individual and unique service. It also allows for easy expansion in to many other areas in future if required. As her main channel of communication is via her website and social media sites, I also incorporated a small QR code into each reverse option.

Here are the other identity options developed for Louise’s consideration.

Wiseman identity option one

Wiseman identity option two

Wiseman identity option three

Wiseman identity option four
And the second phase of development, combining colours, type and imagery from a selection of all those initially presented – the clients prerogative!

Wiseman identity business card development

:: Sweetings Interiors ::

Sweetings Christmas Label 2011
It may only be October, but retailers have to start thinking about generating trade and interest in the run up to Christmas, so a week ago I was tasked with designing a half page advert for Derbyshire Life magazine to promote the great new stock that Sweetings Interiors have in store.

Sweetings is a grand old shop that sells a wide variety of modern and vintage inspired chic furniture and home accessories. Alongside illustrating the products available, I also hoped to evoke the same sense of vintage glamour and traditional local retailing that can be experienced at the store.

Sweetings Christmas Baubles 2011