There have been several subtle but effective developments in the design of this logo and visual identity for Mossarti. It’s usually the client’s prerogative to like parts from each of the original designs and to request something that is a combination of these. This can sometimes result in a tricky and unhappy compromise, but in this instance I think you’ll agree that the current result is a success. There’s still more to do before a decision is reached, but it’s nearly there!
These are also alternatives that were developed when the potential for expansion in to other business areas was discussed.
Tech-nicSmart specialise in offering very large format monitors (70” to 82”), digital information displays and the very latest innovations in screen-based equipment for a wide variety of sectors from education to retail. Their rapidly expanding customer base operates within both B2B and B2C markets, so this is one of the key factors I applied to my design rationale.
Both of these options take a lot of visual inspiration from mathematical and scientific reference – one with more subtlety than the other as I think you’ll agree. The first also has a distinctly fun retro-tech look and feel that was inspired by 1950s science fiction and our rapidly burgeoning obsession with science and technology from that time.
At this early stage in development both ideas are visualised as business cards (an ever popular device at any trade show) and how the website could look on a standard desktop. The next stage will be to apply the chosen identity to a suite of business literature, as well as produce a simple, effective and responsive brochureware site. Tech-nicSmart may not deal in small screens, but their customers certainly will.
Based on early feedback, the retro-tech version appears to be the winner, which is great news. It also means that it’ll soon be time for me to brush up on my CSS build skills – wish me luck!
I should cocoa in Belper is a wonderful place to visit for the most delicious and indulgent hot chocolate and other treats to eat and drink-in or to select artisan chocolates and other gifts to take-away. Run by husband and wife team, Sid and Lisa are as passionate about chocolate as they are about quality and customer service.
Back in September 2012, what began as a small brief to design customer loyalty cards, soon evolved into the requirements to design a whole suite of items for this small, but perfectly formed business. The asset list has now grown to include chocolate menu cards, table menus and simple solutions for two of their biggest sellers – hot chocolate flakes and 100-gram artisan bars in white, milk and dark chocolate. Each edible item is lovingly made and then packaged by Sid and Lisa, so I needed to ensure my packaging design solutions were elegant and sophisticated, but also cost-effective and relatively easy to fulfill.
It’s been a pleasure to evolve I should cocoa’s visual identity and I look forward to creating many more assets in future – oh, and of course, enjoying their chocolate.
Several months ago an ex-colleague contacted me for design consultation regarding developing a logo and overall visual identity for her rapidly flourishing business. Louise Wiseman is an independent data protection consultant offering a friendly, approachable and individually tailored advice for SMEs in the East and West Midlands.
After researching Louise’s competitors (KPMG being the largest and most widely recognised), it quickly became apparent that she was offering a unique service and my initial logo ideas drew upon this; illustrating her bespoke approach. The final logo is hand drawn type designed to appear as Louise’s ‘signature’ and alluding to her individual and unique service. It also allows for easy expansion in to many other areas in future if required. As her main channel of communication is via her website and social media sites, I also incorporated a small QR code into each reverse option.
Here are the other identity options developed for Louise’s consideration.
And the second phase of development, combining colours, type and imagery from a selection of all those initially presented – the clients prerogative!
After many years in business, surviving two recessions and the increase in local competitors, Dickon Clark decided that it was about time that he had a consistent visual identity across all of his communication channels.
Logos ideas are all based on the most iconic and immediately identifiable photographic tool; the camera, and combined with classic typography (plus one signature style option) – the final logo developed in to a combination of DC’s initials drawn into the shape of a DSLR camera lens – working effectively at a variety of scales and applications.
Dickon already had the photographers favourite black background to his website, so I simply built upon this colour palette, introducing a soft and subtle collection of creams and golds to complement his extensive portfolio of wedding and portrait photography. A gentle damask repeat pattern was introduced to create a slightly more feminine styling appreciated by his main customer base of brides-to-be.
Hill Tribe Silver UK is a small artisan business based in Derbyshire, selling Fair Trade Hill Tribe Silver beads, charms, toggles, clasps and pendants from Thailand.
In Thailand, elephants are an important part of the culture as well as symbolising both power and peace – so when the client advised that one of her best-sellers was a tiny silver elephant charm, it seemed only fitting to centre the design around it.
The colours, fonts and paper stock selected also allude to the spice and warmth of Thai culture, including a subtle spot varnish over the elephant on the front of the business card.
This was a very small and bespoke project that was enormous fun to do, as this wedding was a surprise – even to the select few who were ‘invited’ – the bride and groom’s parents. As there were only two keepsake invites required, my approach was to make it all intricate and hand-crafted for the happy couple – including their own ident that entwines the first letters of their names.
Both invites are completed with handmade bands and bows with window and door apertures that are augmented with opaque and pearlised stock. The entrance, which is based on my sketch of the Shottle Hall venue, can be removed from the front pocket and doubles as a VIP ticket.
All photographs are courtesy of L. Gratton.