The inaugural Network Ecologies 2015 symposium, hosted in Scarborough UK, brought together a host of diverse speakers from across the world to address the role that artistic producers (authors, film makers, poets, photographers etc.) can play in raising awareness of environmental problems within contemporary culture.
The purpose of the 3-day symposium was to explore the relations between art, science and politics, in an attempt to identify innovative approaches and methodologies with the potential to transform how environmental discussion could be represented in the social imagination.
With this in mind, creating a logo and visual identity that would embody the ethos of the event was a challenge, but one that I was happy to be tasked with.
After sketching a selection of iconographic and overlapping ‘Venn diagram’ inspired ideas, I was struck by the recurrence of the letter ‘o’ within each word. Further experimentation with this formed the foundation of the final logo, built upon with geometric letterforms and stacked alignment to create a triangular formation.
Negative space within each ‘o’ reinforced the triangle even further, and custom rotated counters within each ‘e’ continue to mirror the angle. The perfectly circular bowl and loop of the ‘g’ are also intended to resemble the infinity symbol and connote the ongoing relationship between the three categories.
Lastly, the triangular tittle/dot of the ‘i’ selected for the strapline and supporting text continues to echo the triple theme. Three really was the magic number!
This will be an annual event, so my next task is to design a supporting website that will enable delegates to discover more about the key themes, programme calendar and keynote speakers, as well as to register interest and/or attendance.
Enigma Broadcast is the sister company of Tech-NicSmart (an independent digital technology specialist that I have worked with in the past) offering an innovative range of professional broadcast quality LCD monitors.
I was briefed to create a logo that would receive its first official viewing alongside the very latest tech product launch at the IBC Expo in Amsterdam. The only stipulation was that it should complement the existing visual identity of their sister company, and with enigma as part of the name, I wasn’t short on inspiration; quickly gathering visual reference and research with which to generate a selection of ideas.
The logo idea is based on a stylised broadcast symbol that emanates from the centre. The font used is Gill Sans, a sans serif frequently used to recreate the look and feel of the WW2 ‘KEEP CALM…’ poster, and a pertinent connection to the time of Turin’s invention of the code breaking Enigma Machine. To bring it all together, I used the existing colour palette of sky blue, metallic greys and magenta, with the addition of a metallic texture to create a visually interesting and 3D effect for the business cards.
The other options I presented are more typographic, as certain characters have been replaced with numbers, mixing both upper and lowercase – much like we are now advised to do in order to create a stronger and more secure password online – or a combination of numbers and alpha characters replacing the more familiar patterns, but still retaining legibility. Notice that the ‘B’ in Broadcast is actually a 1 and 3? There are a few other enigmatic touches too…
The outer shape for third logo option also references the outer shape of the Enigma Machine badge, but with a slightly updated aspect to better suit the typographic alignment. My client liked all three, but ultimately the simplicity and badge-like quality of the broadcast symbol won the day.
Scott is a newly qualified Personal Trainer based in Manchester. As you would expect from someone who is dedicated to health and fitness, he was looking for a visual identity that would communicate his professionalism, drive and enthusiasm, but also an urban vibe that would appeal to his target market of mid 20s to mid 30s gym attendees in that area.
I had a lot of fun experimenting with different ideas for this identity – including roping my long-suffering husband in to model for the ‘Vitruvian Man’ inspired idea. My version referenced the same use of symmetry and geometry as Da Vinci’s original but with the obvious addition of clothing! Shorts, t-shirt and trainers – the standard kit for many gym visitors.
The competitor research for this was really quite enjoyable too *coughs*, plus I managed to obtain some useful professional advice regarding my own health and fitness interests along the way.
The final business cards are a durable 760 micron thick plastic (the same as a credit card) with a high quality gloss finish that continues to represent the physical attributes of a personal trainer.
Here are the options presented during the initial development phase. As you can see, the final designs are a combination of elements from each of these.
After a little more development and decision-making, these are the final items for Mossarti. The final logo continues to feature the love heart shape, but now the ‘A’ has been further refined with the addition of a crossbar and open base.
The bold lime green and hot pink perfectly embody Beverley’s confident personality and the overall identity has been easily translated to online communication channels too.
This project was actually completed at the end of last summer, but I admit that I’ve been a little lackadaisical in keeping my blog updated. I promise to improve this from now on and you’re likely to see more from me again very soon.