:: Vintage Blue Dawn – visual identity ::

Vintage Blue Dawn option one

Vintage Blue Dawn is a new boutique-style furniture and interior accessories company, which is launching this April just in time for the Spring/Summer season of country fairs that take place throughout the UK each year. VBD won’t be creating a traditional shop, but are instead concentrating on bringing their stock directly to their customers.

My brief was to create a visual identity that could be used on business cards and letterhead, staff uniforms and online, so I have suggested different ways that these could be printed – including a custom-made rubber stamp that would provide infinite colours and surfaces to apply the logo to.

All of the options presented are designed to evoke a feeling of nostalgia and authenticity combined with a contemporary twist. I have my favourite, but I shall have to wait and see what the client decides…

Vintage Blue Dawn option two

Vintage Blue Dawn option three

:: Hill Tribe Silver UK – visual identity ::

Hill Tribe Silver UK stationary

Hill Tribe Silver UK is a small artisan business based in Derbyshire, selling Fair Trade Hill Tribe Silver beads, charms, toggles, clasps and pendants from Thailand.

In Thailand, elephants are an important part of the culture as well as symbolising both power and peace – so when the client advised that one of her best-sellers was a tiny silver elephant charm, it seemed only fitting to centre the design around it.

The colours, fonts and paper stock selected also allude to the spice and warmth of Thai culture, including a subtle spot varnish over the elephant on the front of the business card.

Hill Tribe Silver UK logos