Several months ago an ex-colleague contacted me for design consultation regarding developing a logo and overall visual identity for her rapidly flourishing business. Louise Wiseman is an independent data protection consultant offering a friendly, approachable and individually tailored advice for SMEs in the East and West Midlands.
After researching Louise’s competitors (KPMG being the largest and most widely recognised), it quickly became apparent that she was offering a unique service and my initial logo ideas drew upon this; illustrating her bespoke approach. The final logo is hand drawn type designed to appear as Louise’s ‘signature’ and alluding to her individual and unique service. It also allows for easy expansion in to many other areas in future if required. As her main channel of communication is via her website and social media sites, I also incorporated a small QR code into each reverse option.
Here are the other identity options developed for Louise’s consideration.
And the second phase of development, combining colours, type and imagery from a selection of all those initially presented – the clients prerogative!
After many years in business, surviving two recessions and the increase in local competitors, Dickon Clark decided that it was about time that he had a consistent visual identity across all of his communication channels.
Logos ideas are all based on the most iconic and immediately identifiable photographic tool; the camera, and combined with classic typography (plus one signature style option) – the final logo developed in to a combination of DC’s initials drawn into the shape of a DSLR camera lens – working effectively at a variety of scales and applications.
Dickon already had the photographers favourite black background to his website, so I simply built upon this colour palette, introducing a soft and subtle collection of creams and golds to complement his extensive portfolio of wedding and portrait photography. A gentle damask repeat pattern was introduced to create a slightly more feminine styling appreciated by his main customer base of brides-to-be.
Hill Tribe Silver UK is a small artisan business based in Derbyshire, selling Fair Trade Hill Tribe Silver beads, charms, toggles, clasps and pendants from Thailand.
In Thailand, elephants are an important part of the culture as well as symbolising both power and peace – so when the client advised that one of her best-sellers was a tiny silver elephant charm, it seemed only fitting to centre the design around it.
The colours, fonts and paper stock selected also allude to the spice and warmth of Thai culture, including a subtle spot varnish over the elephant on the front of the business card.
This was a very small and bespoke project that was enormous fun to do, as this wedding was a surprise – even to the select few who were ‘invited’ – the bride and groom’s parents. As there were only two keepsake invites required, my approach was to make it all intricate and hand-crafted for the happy couple – including their own ident that entwines the first letters of their names.
Both invites are completed with handmade bands and bows with window and door apertures that are augmented with opaque and pearlised stock. The entrance, which is based on my sketch of the Shottle Hall venue, can be removed from the front pocket and doubles as a VIP ticket.
All photographs are courtesy of L. Gratton.
Working with a producer/animator from big:interactive, I was responsible for designing the overall look and feel, sketching the storyboards for presentation to client and creating the artwork for a video to be shown at an Investors Fair in the US.
My rationale was to create a visual style that brought personality, personalisation and humour to an otherwise dry and corporate message. After presentation, the client expressed a particular appreciation for the hand drawn styling of my sketches, so a ‘pen and ink’ style was quickly decided upon.
Working from a comprehensive set of wire frames generated by a usability specialist at Bunnyfoot User Experience Consultancy, my responsibility was to create concepts and visual styling for this new site.
Worldwide Journeys is a subset of the Virgin Holidays brand, offering bespoke and pre-arranged high-end tours to destinations all over the world. Consequently, my design rationale was to create a look and feel that would evoke the feeling of a luxurious travel journal.
The site, built by Virgin’s development team, is now live: http://www.virginholidaysjourneys.co.uk/ In a recent survey (http://bit.ly/gD3rte) Virgin Holidays hits top 10 (8th) for first-time for visits; a great base for conversions.
This was a small project via a UX consultancy to create additional design options of the Isbank (Türkiye İş Bankası) dashboard for presentation to the client in Turkey and that momentarily took me back in to interface design for the world of financial services.
Isbank is Turkey’s first public bank and is progressive within that arena. Unfortunately none of my or the other designer’s options were selected and the current site continues to have less intuitive functionality than we hoped to help them implement.
This was a project via a UX consultancy to update and align the overall branding of InfluenceFinder to that of Alexa (a web information company owned by Amazon). These pages were created to illustrate the required functionality for the developers to work from.
The live table results are much longer than shown in these page designs, but still clearly demonstrate most of the required functionality for this section of the site. This wasn’t always the most interesting project to work on, but it was a useful and necessary exercise for reference and for the developers to refer to.
These are examples of a website redesign project for Boudiche Lingerie; a luxury underwear retailer with stores in Edinburgh and Glasgow. The stores were elegant, glamorous and sophisticated so I ensured that I carried that styling through into my designs for this site. The site was also designed to increase revenue from digital channels and compete with similair high-end retailers – unfortunately it never launched as the company went into administration.