There have been several subtle but effective developments in the design of this logo and visual identity for Mossarti. It’s usually the client’s prerogative to like parts from each of the original designs and to request something that is a combination of these. This can sometimes result in a tricky and unhappy compromise, but in this instance I think you’ll agree that the current result is a success. There’s still more to do before a decision is reached, but it’s nearly there!
These are also alternatives that were developed when the potential for expansion in to other business areas was discussed.
Tech-nicSmart specialise in offering very large format monitors (70” to 82”), digital information displays and the very latest innovations in screen-based equipment for a wide variety of sectors from education to retail. Their rapidly expanding customer base operates within both B2B and B2C markets, so this is one of the key factors I applied to my design rationale.
Both of these options take a lot of visual inspiration from mathematical and scientific reference – one with more subtlety than the other as I think you’ll agree. The first also has a distinctly fun retro-tech look and feel that was inspired by 1950s science fiction and our rapidly burgeoning obsession with science and technology from that time.
At this early stage in development both ideas are visualised as business cards (an ever popular device at any trade show) and how the website could look on a standard desktop. The next stage will be to apply the chosen identity to a suite of business literature, as well as produce a simple, effective and responsive brochureware site. Tech-nicSmart may not deal in small screens, but their customers certainly will.
Based on early feedback, the retro-tech version appears to be the winner, which is great news. It also means that it’ll soon be time for me to brush up on my CSS build skills – wish me luck!
Mossarti is a slightly unusual business name, but one that my client Beverley Moss and I spent a lot of time discussing and debating. What we hope it captures is the spirit of fun and energy that she invests into every one of her handcrafted felt creations – as well as including a more obvious connection to her name, of course.
These crafting skills alongside the love and enthusiasm that Beverley invests into each piece were also the starting point for my idea generation, where I have referenced a variety of textile stitching and fabric effects. The symbolic love heart shape is also everywhere in the space where Beverley works, so after compiling research and mood boards, they kept appearing in many of my initial sketches too! The colour palettes chosen are also designed to reflect her energetic personality.
This project is a work in progress, so watch this space for future updates.
I should cocoa in Belper is a wonderful place to visit for the most delicious and indulgent hot chocolate and other treats to eat and drink-in or to select artisan chocolates and other gifts to take-away. Run by husband and wife team, Sid and Lisa are as passionate about chocolate as they are about quality and customer service.
Back in September 2012, what began as a small brief to design customer loyalty cards, soon evolved into the requirements to design a whole suite of items for this small, but perfectly formed business. The asset list has now grown to include chocolate menu cards, table menus and simple solutions for two of their biggest sellers – hot chocolate flakes and 100-gram artisan bars in white, milk and dark chocolate. Each edible item is lovingly made and then packaged by Sid and Lisa, so I needed to ensure my packaging design solutions were elegant and sophisticated, but also cost-effective and relatively easy to fulfill.
It’s been a pleasure to evolve I should cocoa’s visual identity and I look forward to creating many more assets in future – oh, and of course, enjoying their chocolate.
Vintage Blue Dawn is a new boutique-style furniture and interior accessories company, which is launching this April just in time for the Spring/Summer season of country fairs that take place throughout the UK each year. VBD won’t be creating a traditional shop, but are instead concentrating on bringing their stock directly to their customers.
My brief was to create a visual identity that could be used on business cards and letterhead, staff uniforms and online, so I have suggested different ways that these could be printed – including a custom-made rubber stamp that would provide infinite colours and surfaces to apply the logo to.
All of the options presented are designed to evoke a feeling of nostalgia and authenticity combined with a contemporary twist. I have my favourite, but I shall have to wait and see what the client decides…