:: Mossarti – visual identity ::

Mossarti option one

Mossarti is a slightly unusual business name, but one that my client Beverley Moss and I spent a lot of time discussing and debating. What we hope it captures is the spirit of fun and energy that she invests into every one of her handcrafted felt creations – as well as including a more obvious connection to her name, of course.

These crafting skills alongside the love and enthusiasm that Beverley invests into each piece were also the starting point for my idea generation, where I have referenced a variety of textile stitching and fabric effects. The symbolic love heart shape is also everywhere in the space where Beverley works, so after compiling research and mood boards, they kept appearing in many of my initial sketches too! The colour palettes chosen are also designed to reflect her energetic personality.

This project is a work in progress, so watch this space for future updates.

Mossarti option two

Mossarti option three