For this project, I was tasked with designing the interface for several search results and booking pages for both Royal Caribbean International and Celebrity Cruises; two distinct brands that are owned by the same group.
The same development team also built both sites, so one of the biggest challenges for the UX designer and me was to create a consistent layout that would work effectively for both brands whilst maintaining individual brand identities.
It took several very long days and late nights to deliver the requirements within the timescales given, but the improved functionality for both sites went live in early 2014.
After many years in business, surviving two recessions and the increase in local competitors, Dickon Clark decided that it was about time that he had a consistent visual identity across all of his communication channels.
Logos ideas are all based on the most iconic and immediately identifiable photographic tool; the camera, and combined with classic typography (plus one signature style option) – the final logo developed in to a combination of DC’s initials drawn into the shape of a DSLR camera lens – working effectively at a variety of scales and applications.
Dickon already had the photographers favourite black background to his website, so I simply built upon this colour palette, introducing a soft and subtle collection of creams and golds to complement his extensive portfolio of wedding and portrait photography. A gentle damask repeat pattern was introduced to create a slightly more feminine styling appreciated by his main customer base of brides-to-be.
Working from a comprehensive set of wire frames generated by a usability specialist at Bunnyfoot User Experience Consultancy, my responsibility was to create concepts and visual styling for this new site.
Worldwide Journeys is a subset of the Virgin Holidays brand, offering bespoke and pre-arranged high-end tours to destinations all over the world. Consequently, my design rationale was to create a look and feel that would evoke the feeling of a luxurious travel journal.
The site, built by Virgin’s development team, is now live: http://www.virginholidaysjourneys.co.uk/ In a recent survey (http://bit.ly/gD3rte) Virgin Holidays hits top 10 (8th) for first-time for visits; a great base for conversions.
This was a small project via a UX consultancy to create additional design options of the Isbank (Türkiye İş Bankası) dashboard for presentation to the client in Turkey and that momentarily took me back in to interface design for the world of financial services.
Isbank is Turkey’s first public bank and is progressive within that arena. Unfortunately none of my or the other designer’s options were selected and the current site continues to have less intuitive functionality than we hoped to help them implement.
This was a project via a UX consultancy to update and align the overall branding of InfluenceFinder to that of Alexa (a web information company owned by Amazon). These pages were created to illustrate the required functionality for the developers to work from.
The live table results are much longer than shown in these page designs, but still clearly demonstrate most of the required functionality for this section of the site. This wasn’t always the most interesting project to work on, but it was a useful and necessary exercise for reference and for the developers to refer to.
These are examples of a website redesign project for Boudiche Lingerie; a luxury underwear retailer with stores in Edinburgh and Glasgow. The stores were elegant, glamorous and sophisticated so I ensured that I carried that styling through into my designs for this site. The site was also designed to increase revenue from digital channels and compete with similair high-end retailers – unfortunately it never launched as the company went into administration.