Several months ago an ex-colleague contacted me for design consultation regarding developing a logo and overall visual identity for her rapidly flourishing business. Louise Wiseman is an independent data protection consultant offering a friendly, approachable and individually tailored advice for SMEs in the East and West Midlands.
After researching Louise’s competitors (KPMG being the largest and most widely recognised), it quickly became apparent that she was offering a unique service and my initial logo ideas drew upon this; illustrating her bespoke approach. The final logo is hand drawn type designed to appear as Louise’s ‘signature’ and alluding to her individual and unique service. It also allows for easy expansion in to many other areas in future if required. As her main channel of communication is via her website and social media sites, I also incorporated a small QR code into each reverse option.
Here are the other identity options developed for Louise’s consideration.
And the second phase of development, combining colours, type and imagery from a selection of all those initially presented – the clients prerogative!
After many years in business, surviving two recessions and the increase in local competitors, Dickon Clark decided that it was about time that he had a consistent visual identity across all of his communication channels.
Logos ideas are all based on the most iconic and immediately identifiable photographic tool; the camera, and combined with classic typography (plus one signature style option) – the final logo developed in to a combination of DC’s initials drawn into the shape of a DSLR camera lens – working effectively at a variety of scales and applications.
Dickon already had the photographers favourite black background to his website, so I simply built upon this colour palette, introducing a soft and subtle collection of creams and golds to complement his extensive portfolio of wedding and portrait photography. A gentle damask repeat pattern was introduced to create a slightly more feminine styling appreciated by his main customer base of brides-to-be.
Hill Tribe Silver UK is a small artisan business based in Derbyshire, selling Fair Trade Hill Tribe Silver beads, charms, toggles, clasps and pendants from Thailand.
In Thailand, elephants are an important part of the culture as well as symbolising both power and peace – so when the client advised that one of her best-sellers was a tiny silver elephant charm, it seemed only fitting to centre the design around it.
The colours, fonts and paper stock selected also allude to the spice and warmth of Thai culture, including a subtle spot varnish over the elephant on the front of the business card.