:: RCCL – web design ::

Royal Carribean screen designs

For this project, I was tasked with designing the interface for several search results and booking pages for both Royal Caribbean International and Celebrity Cruises; two distinct brands that are owned by the same group.

The same development team also built both sites, so one of the biggest challenges for the UX designer and me was to create a consistent layout that would work effectively for both brands whilst maintaining individual brand identities.

It took several very long days and late nights to deliver the requirements within the timescales given, but the improved functionality for both sites went live in early 2014.

Celebrity Cruises screen designs

:: Tech-nicSmart – visual identity ::

Tech-nicSmart option one

 

Tech-nicSmart specialise in offering very large format monitors (70” to 82”), digital information displays and the very latest innovations in screen-based equipment for a wide variety of sectors from education to retail. Their rapidly expanding customer base operates within both B2B and B2C markets, so this is one of the key factors I applied to my design rationale.

Both of these options take a lot of visual inspiration from mathematical and scientific reference – one with more subtlety than the other as I think you’ll agree. The first also has a distinctly fun retro-tech look and feel that was inspired by 1950s science fiction and our rapidly burgeoning obsession with science and technology from that time.

At this early stage in development both ideas are visualised as business cards (an ever popular device at any trade show) and how the website could look on a standard desktop. The next stage will be to apply the chosen identity to a suite of business literature, as well as produce a simple, effective and responsive brochureware site. Tech-nicSmart may not deal in small screens, but their customers certainly will.

Based on early feedback, the retro-tech version appears to be the winner, which is great news. It also means that it’ll soon be time for me to brush up on my CSS build skills – wish me luck!

Tech-nicSmart option two

 

:: Concentium ::

One of the most time-intensive, but ultimately rewarding elements of design consultancy is compiling and writing corporate identity guidelines. Its logo, fonts and colour palette (amongst other things) define the skeleton of any company’s corporate identity but the real heart of it all comes together to form the brand and to ultimately visually communicate how any professional organisation wishes to be perceived by its customers, clients and suppliers – to hopefully build trust and positive ongoing relationships, as well as knowledge, ownership and expectation of service levels.

Concentium is a small ‘boutique’ technical and financial advisory service that has big plans for the future. They aim to provide a rapid, progressive and individually tailored service to their clients in a highly competitive marketplace frequented by larger and better-known organisations and this business objective is embodied by all of the elements that make up their corporate identity. By creating their Corporate Identity guidelines, my role has been to ensure that this message is consistently and professionally communicated both internally and externally.

Equipped with just two Photoshop logo files and one printed business card I put my best semiotic deconstruction hat on (thanks Edward de Bono for the metaphor) and set about defining all of the basic guideline information required. There is no doubting that Photoshop is a fantastically useful and powerful application, but it really isn’t designed for logo creation and manipulation, so I started by redrawing all of the main elements so that they could be edited for scale, resolution and colour. A primary and supporting colour palette broken down by Pantone, RGB, CMYK and hexadecimal reference, as well as fonts, a library of illustrative style imagery and definition of overall tone of voice soon followed.

A technical development team are currently building a fully content manageable website, so the guidelines and related visual assets I created are now helping to form the basis of the site’s look and feel, which this is scheduled for release in the next couple of months. Watch this space for updates!

:: MasterCard Worldwide – animation storyboard ::

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Working with a producer/animator from big:interactive, I was responsible for designing the overall look and feel, sketching the storyboards for presentation to client and creating the artwork for a video to be shown at an Investors Fair in the US.

My rationale was to create a visual style that brought personality, personalisation and humour to an otherwise dry and corporate message. After presentation, the client expressed a particular appreciation for the hand drawn styling of my sketches, so a ‘pen and ink’ style was quickly decided upon.

MasterCard storyboard sketches

:: Virgin Holidays Worldwide Journeys ::

Virgin Holidays Worldwide Journeys screens

Working from a comprehensive set of wire frames generated by a usability specialist at Bunnyfoot User Experience Consultancy, my responsibility was to create concepts and visual styling for this new site.

Worldwide Journeys is a subset of the Virgin Holidays brand, offering bespoke and pre-arranged high-end tours to destinations all over the world. Consequently, my design rationale was to create a look and feel that would evoke the feeling of a luxurious travel journal.

The site, built by Virgin’s development team, is now live: http://www.virginholidaysjourneys.co.uk/ In a recent survey (http://bit.ly/gD3rte) Virgin Holidays hits top 10 (8th) for first-time for visits; a great base for conversions.

:: Isbank – website redesign ::

Isbank dashboard options

This was a small project via a UX consultancy to create additional design options of the Isbank (Türkiye İş Bankası) dashboard for presentation to the client in Turkey and that momentarily took me back in to interface design for the world of financial services.

Isbank is Turkey’s first public bank and is progressive within that arena. Unfortunately none of my or the other designer’s options were selected and the current site continues to have less intuitive functionality than we hoped to help them implement.

:: Alexa InfluenceFinder ::

Alexa Influence Finder

This was a project via a UX consultancy to update and align the overall branding of InfluenceFinder to that of Alexa (a web information company owned by Amazon). These pages were created to illustrate the required functionality for the developers to work from.

The live table results are much longer than shown in these page designs, but still clearly demonstrate most of the required functionality for this section of the site. This wasn’t always the most interesting project to work on, but it was a useful and necessary exercise for reference and for the developers to refer to.

:: Boudiche Lingerie ::

Boudiche Lingerie option one

These are examples of a website redesign project for Boudiche Lingerie; a luxury underwear retailer with stores in Edinburgh and Glasgow. The stores were elegant, glamorous and sophisticated so I ensured that I carried that styling through into my designs for this site. The site was also designed to increase revenue from digital channels and compete with similair high-end retailers – unfortunately it never launched as the company went into administration.

Boudiche Lingerie option two