The inaugural Network Ecologies 2015 symposium, hosted in Scarborough UK, brought together a host of diverse speakers from across the world to address the role that artistic producers (authors, film makers, poets, photographers etc.) can play in raising awareness of environmental problems within contemporary culture.
The purpose of the 3-day symposium was to explore the relations between art, science and politics, in an attempt to identify innovative approaches and methodologies with the potential to transform how environmental discussion could be represented in the social imagination.
With this in mind, creating a logo and visual identity that would embody the ethos of the event was a challenge, but one that I was happy to be tasked with.
After sketching a selection of iconographic and overlapping ‘Venn diagram’ inspired ideas, I was struck by the recurrence of the letter ‘o’ within each word. Further experimentation with this formed the foundation of the final logo, built upon with geometric letterforms and stacked alignment to create a triangular formation.
Negative space within each ‘o’ reinforced the triangle even further, and custom rotated counters within each ‘e’ continue to mirror the angle. The perfectly circular bowl and loop of the ‘g’ are also intended to resemble the infinity symbol and connote the ongoing relationship between the three categories.
Lastly, the triangular tittle/dot of the ‘i’ selected for the strapline and supporting text continues to echo the triple theme. Three really was the magic number!
This will be an annual event, so my next task is to design a supporting website that will enable delegates to discover more about the key themes, programme calendar and keynote speakers, as well as to register interest and/or attendance.