Enigma Broadcast is the sister company of Tech-NicSmart (an independent digital technology specialist that I have worked with in the past) offering an innovative range of professional broadcast quality LCD monitors.
I was briefed to create a logo that would receive its first official viewing alongside the very latest tech product launch at the IBC Expo in Amsterdam. The only stipulation was that it should complement the existing visual identity of their sister company, and with enigma as part of the name, I wasn’t short on inspiration; quickly gathering visual reference and research with which to generate a selection of ideas.
The logo idea is based on a stylised broadcast symbol that emanates from the centre. The font used is Gill Sans, a sans serif frequently used to recreate the look and feel of the WW2 ‘KEEP CALM…’ poster, and a pertinent connection to the time of Turin’s invention of the code breaking Enigma Machine. To bring it all together, I used the existing colour palette of sky blue, metallic greys and magenta, with the addition of a metallic texture to create a visually interesting and 3D effect for the business cards.
The other options I presented are more typographic, as certain characters have been replaced with numbers, mixing both upper and lowercase – much like we are now advised to do in order to create a stronger and more secure password online – or a combination of numbers and alpha characters replacing the more familiar patterns, but still retaining legibility. Notice that the ‘B’ in Broadcast is actually a 1 and 3? There are a few other enigmatic touches too…
The outer shape for third logo option also references the outer shape of the Enigma Machine badge, but with a slightly updated aspect to better suit the typographic alignment. My client liked all three, but ultimately the simplicity and badge-like quality of the broadcast symbol won the day.