:: Vintage Blue Dawn – visual identity ::

Vintage Blue Dawn option one

Vintage Blue Dawn is a new boutique-style furniture and interior accessories company, which is launching this April just in time for the Spring/Summer season of country fairs that take place throughout the UK each year. VBD won’t be creating a traditional shop, but are instead concentrating on bringing their stock directly to their customers.

My brief was to create a visual identity that could be used on business cards and letterhead, staff uniforms and online, so I have suggested different ways that these could be printed – including a custom-made rubber stamp that would provide infinite colours and surfaces to apply the logo to.

All of the options presented are designed to evoke a feeling of nostalgia and authenticity combined with a contemporary twist. I have my favourite, but I shall have to wait and see what the client decides…

Vintage Blue Dawn option two

Vintage Blue Dawn option three

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