:: Dickon Clark Photography – visual identity ::

Dickon Clark Photography

Dickon Clark Photography

After many years in business, surviving two recessions and the increase in local competitors, Dickon Clark decided that it was about time that he had a consistent visual identity across all of his communication channels.

Logos ideas are all based on the most iconic and immediately identifiable photographic tool; the camera, and combined with classic typography (plus one signature style option) – the final logo developed in to a combination of DC’s initials drawn into the shape of a DSLR camera lens – working effectively at a variety of scales and applications.

Dickon already had the photographers favourite black background to his website, so I simply built upon this colour palette, introducing a soft and subtle collection of creams and golds to complement his extensive portfolio of wedding and portrait photography. A gentle damask repeat pattern was introduced to create a slightly more feminine styling appreciated by his main customer base of brides-to-be.

 

Dickon Clark Photography

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