:: MasterCard Worldwide – animation storyboard ::

This slideshow requires JavaScript.

Working with a producer/animator from big:interactive, I was responsible for designing the overall look and feel, sketching the storyboards for presentation to client and creating the artwork for a video to be shown at an Investors Fair in the US.

My rationale was to create a visual style that brought personality, personalisation and humour to an otherwise dry and corporate message. After presentation, the client expressed a particular appreciation for the hand drawn styling of my sketches, so a ‘pen and ink’ style was quickly decided upon.

MasterCard storyboard sketches

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s